American Idol, Coke and AT&T… Oh, and Ford…
I was watching Idol tonight with 100 million other people and remembered an article I read in Advertising Age about it’s brand marketing. I have one question. What brand is on the judge’s glasses on the table? I’m sure you all guessed correctly that it’s Coca Cola. From the article: The biggest TV success in ...
What’s the difference between a keyword?
This reminds me of an old joke… Q: “What’s the difference between a duck?” A: “One foot is both the same.” Of course that doesn’t really make sense, but in a weird sort of way it does. There are millions of different keywords out there to choose form for any industry. One keyword (or phrase) ...
