Archive May 2009

Solving the Conversion Problem

Posted by Mark Peesel on May 15, 2009 in E-commerce, Interactive Marketing, Web Development | No Comments

This is a great article from User Experience Engineering. Basically, it says that when a large online retailer removed the requirement to create an account upon purchase, their sales (conversion rate) skyrocketed! They changed the store so creating an account was no longer a requirement, but an option, with the option to continue to purchase ...

Twitter Updates for 2009-05-15

Posted by Mark Peesel on May 15, 2009 in Interactive Marketing | No Comments

10 biggest tech failures of last decade from Time Mag. http://tr.im/lriv See which ones you own. # Powered by Twitter Tools.

Growing interactive marketing budgets

Posted by Mark Peesel on May 13, 2009 in Display Advertising, Interactive Marketing, Marketing Budgets | No Comments

Lately I’ve noticed a trend towards more clients and potential clients interested in internet marketing. This makes me happy. I often tell people that while your website may not be the prettiest, if it works, then lets look at what we can do to increase traffic and conversion. We’ll look and see where the holes ...

Twitter Updates for 2009-05-12

Posted by Mark Peesel on May 12, 2009 in Interactive Marketing | No Comments

A GREAT alternative to Starbucks! http://tr.im/lbiM These folks roast some of the best quality coffee around using sustainable practices. #

Twitter Updates for 2009-05-11

Posted by Mark Peesel on May 11, 2009 in Interactive Marketing | One Comment

60% of Twitter users quit in 30 days… “Twitter Quitters” http://tr.im/l0xy How does that affect your internet marketing? # Powered by Twitter Tools.

Twitter Updates for 2009-05-09

Posted by Mark Peesel on May 9, 2009 in Internet Management | No Comments

More video on the new Landshark Stadium – http://www.miamidolphins.com/newsite/aquavision/aquavision.asp # Powered by Twitter Tools.

Jimmy Buffett rebrands Dolphins Stadium!

Posted by Mark Peesel on May 8, 2009 in Brand Marketing, Social Media Marketing, Viral Video | No Comments

I was listening to Jimmy Buffett Live in Hawaii in my car when I heard the news. The only word that came to mind was “AWESOME!” Jimmy is a brand unto himself. So are Parrotheads. And now, he’s taken the stadium naming rights away from Corporate America and into the social, entertainment, fun world. Too ...

New Interactive Apple ad on CNN.com

Posted by Mark Peesel on May 5, 2009 in Brand Marketing, Display Advertising, E-commerce, Interactive Marketing, Viral Video | No Comments

Right now there’s a cool, new interactive ad for Apple staring the Mac and PC guys on CNN.com by their agency, TBWA/Chiat/Day. It’s a follow up to another interactive ad they did a while back. If you get a chance today to see it, look fast as I bet it won’t last long. It’s interesting, ...