Solving the Conversion Problem
This is a great article from User Experience Engineering. Basically, it says that when a large online retailer removed the requirement to create an account upon purchase, their sales (conversion rate) skyrocketed! They changed the store so creating an account was no longer a requirement, but an option, with the option to continue to purchase ...
brick-and-clicks
A couple recent articles that caught my attention recently have to do with the term “brick-and-click,” used fairly often in Advertising Age and in this recent article ( How Walmart Owns the Concept of Value Online ) from the digital issue (a really good one, btw.). And in the article from PROMO, called: The Convergence ...
