Growing interactive marketing budgets
Lately I’ve noticed a trend towards more clients and potential clients interested in internet marketing. This makes me happy. I often tell people that while your website may not be the prettiest, if it works, then lets look at what we can do to increase traffic and conversion. We’ll look and see where the holes ...
American Idol, Coke and AT&T… Oh, and Ford…
I was watching Idol tonight with 100 million other people and remembered an article I read in Advertising Age about it’s brand marketing. I have one question. What brand is on the judge’s glasses on the table? I’m sure you all guessed correctly that it’s Coca Cola. From the article: The biggest TV success in ...
What’s the difference between a keyword?
This reminds me of an old joke… Q: “What’s the difference between a duck?” A: “One foot is both the same.” Of course that doesn’t really make sense, but in a weird sort of way it does. There are millions of different keywords out there to choose form for any industry. One keyword (or phrase) ...
SEO for your site
How do you SEO your site? Well, the basics begin with research. Obviously, you know your product, but it’s worth it to spend some time researching your product or service from your customer’s point of view. Finding out what they’re looking for will make it easier to create keywords. Once you feel comfortable about your ...
How to start marketing?
There are many facets of Internet Marketing, and, in my opinion the building blocks of a good marketing strategy is having a site that has well thought out content and keywords. Without this, you may get spikes of traffic via other vehicles, but it’ll be just that, spikes. Generating good keywords, meta tags, title tags, ...
Marketing Budgets…
I would rather see my clients ratchet back their website development to save some money for marketing. If you can cut your development budget by 25% and get the basics of what you need to do business online, then I believe you have saved enough to start some serious online marketing.
Internet Marketing Budgets, cont’d
So what about that budget? If you’re starting a brand new site that has no traction and no one knows about it at all, your probably going to need to spend more to start than if you’re an established web property. It also depends somewhat on your product or service, and if you have a ...
