Solving the Conversion Problem
This is a great article from User Experience Engineering. Basically, it says that when a large online retailer removed the requirement to create an account upon purchase, their sales (conversion rate) skyrocketed! They changed the store so creating an account was no longer a requirement, but an option, with the option to continue to purchase ...
SEO for your site
How do you SEO your site? Well, the basics begin with research. Obviously, you know your product, but it’s worth it to spend some time researching your product or service from your customer’s point of view. Finding out what they’re looking for will make it easier to create keywords. Once you feel comfortable about your ...
How to start marketing?
There are many facets of Internet Marketing, and, in my opinion the building blocks of a good marketing strategy is having a site that has well thought out content and keywords. Without this, you may get spikes of traffic via other vehicles, but it’ll be just that, spikes. Generating good keywords, meta tags, title tags, ...
Marketing Budgets…
I would rather see my clients ratchet back their website development to save some money for marketing. If you can cut your development budget by 25% and get the basics of what you need to do business online, then I believe you have saved enough to start some serious online marketing.
internet marketing vs web development
What’s more important for your internet marketing? How should you spend your money? Lately, we’ve seen people spend thousands of dollars on a website and then not be willing to spend any on their internet marketing. It’s sort of equivalent to moving into a brand new big house and then not telling anyone you moved. ...
The first of many micro blogs
After more than 12 years in internet marketing and development, I’m starting a new blog. I have lots to say, but never time to say it… Here’s will it will go…
