Email Newsletter Follow Up

Email Newsletter Follow Up

The other day, I was asked by a client about what I thought about their current email newsletter and whether they should convert it to a blog. They send about twice a year and obviously, don’t have a huge response. Nor do they have a lot of subscribers, about 500 or so. They are one of several schools I’ve worked with and I thought I’d share some of my thoughts that I shared with them.

RIP Leslie Nielsen… “Frank: It’s the…

Posted by on Nov 29, 2010 in status | No Comments

RIP Leslie Nielsen… “Frank: It’s the same old story. Boy finds girl, boy loses girl, girl finds boy, boy forgets girl, boy remembers girl, girl dies in a tragic blimp accident over the Orange Bowl on New Year’s Day. Jane: Goodyear? Frank: No, the worst. “

4 Reasons Email Marketing is Less Effective and How to Make it Better

4 Reasons Email Marketing is Less Effective and How to Make it Better

Many years ago we designed and started to build an email marketing program much like the Emma’s and Constant Contacts of today. We got it launched and off the ground and had users sending many thousands of emails per month. Eventually, better funded companies built them faster and better and we migrated our clients to our agency accounts and abandoned ours to the digital trash heap. But we learned a lot through this experience.

Ok, so the Apple home page IS pretty coo…

Posted by on Nov 16, 2010 in status | No Comments

Ok, so the Apple home page IS pretty cool… http://www.apple.com/

Just stumbled upon the movie Sleeper. Lo…

Posted by on Nov 16, 2010 in status | No Comments

Just stumbled upon the movie Sleeper. Looks the same as it does today just down the road. Great to see the sleeper house (filmed in 1973). Looks like it was filmed this time of year too as there’s snow on the ground. “I’m not the heroic type, I was beaten up by Quakers.” Woody Allen ...

FLOW – For the Love of Water

Posted by on Nov 14, 2010 in Fresh Water, River News | No Comments

This is a very interesting movie about water issues around the world. http://www.flowthefilm.com/

Ask.com is shutting down. Hope Jeeves la…

Posted by on Nov 9, 2010 in status | No Comments

Ask.com is shutting down. Hope Jeeves lands on his feet soon!

Great hiking around Genesee!!

Posted by on Nov 6, 2010 in status | No Comments

Great hiking around Genesee!!

On a training for Alpine Rescue Team

Posted by on Nov 6, 2010 in local | No Comments

On a training for Alpine Rescue Team. Off of Stapleton Drive near Genesee.

About to head to Rio Del Sol for an expe…

Posted by on Nov 5, 2010 in status | No Comments

About to head to Rio Del Sol for an expectantly delicious dinner!