American Idol and ATT

Posted by on May 27, 2009 | No Comments

According to today’s Advertising Age, AT&T is embroiled in some potential controversy around American Idol and how many text votes it might have encouraged Kris Allen fans to send. According to a New York Times story citing the Arkansas Democrat-Gazette, employees for AT&T distributed phones to folks at two finale parties organized by fans of ...

American Idol, Coke and AT&T… Oh, and Ford…

Posted by on Mar 25, 2009 | No Comments

I was watching Idol tonight with 100 million other people and remembered an article I read in Advertising Age about it’s brand marketing.   I have one question. What brand is on the judge’s glasses on the table? I’m sure you all guessed correctly that it’s Coca Cola. From the article: The biggest TV success in ...