Email Newsletter Follow Up
The other day, I was asked by a client about what I thought about their current email newsletter and whether they should convert it to a blog. They send about twice a year and obviously, don’t have a huge response. Nor do they have a lot of subscribers, about 500 or so. They are one of several schools I’ve worked with and I thought I’d share some of my thoughts that I shared with them.
More on Facebook Suicide and how to delete your Facebook account
Just as we’re building more and more Facebook apps (stay tuned, they’re pretty cool) it seems more users are bailing on Facebook and committing Facebook Suicide, if they can find the link. So, in case your curious, here’s a link to more info about this.
Is Your Website Still Useful and Important?
For a couple years now I’ve been feeling the need to not promote building traditional websites anymore, but instead to help clients be part of the conversation around their product and let that lead them to what they need to do online. Back when we started building websites more than 13 years ago, they were ...
6 Ideas to develop a Social Media Strategy for the Beginner
As I look through log files for clients and potential clients, I’ve noticed some interesting trends. First, the website traffic of companies without social media programs in their marketing plans generally have fairly random, but flat traffic. And those that include social media planning in their marketing campaigns have increasing traffic with significant spikes around ...
Free Content, Free Ideas! Ideas are the currency of the mind…
I’ve been thinking about the best way I can help my clients or potential clients be successful in life, online or overall. The idea that keeps coming to mind is to share all my knowledge with anyone who wants it. I’ve always said I’ll talk to anyone about anything and share all the knowledge I ...
It’s all about the Conversation
What does your online conversation look like? Is it a passive, one-way conversation with your website sitting there, hoping someone will come and see what you have to offer? (Is that *really* a conversation?) Or is it an active, 2-way conversation, with regular messages to your audience with available feedback options from them to you? ...
Is Nielsen data on “Twitter Quitters” wrong?
A week ago, I twittered about the “Twitter Quitters,” people who signed up for Twitter and left within a month. It’s an interesting study, but here’s a follow up from VentureBeat that says that their study is probably wrong for a variety of reasons: Their report states that 40 percent of users fail to return ...
Facebook Suicide?
Recently I’ve had several friends tell me that they’re not using facebook as much as they used to or anymore. My brother keeps talking about “facebook suicide,” a term I first heard from him. Basically it means he would unfriend everyone or just turn his account off and walk away. He hasn’t done that yet, ...
